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Why Does It Say New Messages On Instagram DM? A Deep Dive Into The Mystery

babakanpari April 23, 2025

Have you ever wondered why Instagram keeps showing "New Messages" on your DMs even when you're pretty sure you've cleared everything? You're not alone, my friend. This little quirk has puzzled millions of users worldwide, and today, we're going to uncover the truth behind it. Whether you're an avid Instagrammer or just someone curious about what's going on with your app, this article will give you all the answers you need.

Instagram is one of the most popular social media platforms out there, with billions of users scrolling, liking, commenting, and direct messaging every single day. But sometimes, features that seem simple can turn into little mysteries. One such mystery is the "New Messages" notification on DMs. It's like a little itch you just can't scratch, and it drives you crazy until you figure out what's causing it.

So, buckle up because we're diving deep into the world of Instagram DMs. From understanding how notifications work to troubleshooting common issues, we'll leave no stone unturned. By the end of this article, you'll not only know why it says "New Messages" but also how to fix it if it's bugging you. Let's get started!

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Understanding Instagram Direct Messages

Before we jump into the specifics of the "New Messages" issue, let's take a moment to understand how Instagram Direct Messages (DMs) work. Think of DMs as your personal inbox on Instagram where you can chat privately with friends, family, or even influencers you follow. It's like having a mini social network within a social network.

When someone sends you a DM, Instagram notifies you with a little red badge on the app icon and a notification on your phone. But sometimes, even after you've checked your messages, the badge doesn't go away. That's where the confusion begins.

How Notifications Work on Instagram

Instagram uses a combination of push notifications and in-app notifications to keep you updated on all the activity happening in your account. When someone sends you a DM, the app sends a push notification to your device, which displays a message like "New Messages." This notification stays there until you open the app and check your DMs.

Push notifications are sent directly to your phone.
In-app notifications appear inside the app when you open it.
Both types of notifications can contribute to the "New Messages" issue.

Here's the kicker—sometimes, these notifications don't sync properly, leading to the dreaded "New Messages" alert that just won't go away. It's like a glitch in the system, and we'll talk about how to fix it later in this article.

Why Does It Say "New Messages" on Instagram DM?

Now, let's get to the heart of the matter. There are several reasons why Instagram might show "New Messages" on your DMs even when you've checked everything. Here are some of the most common culprits:

Unread Messages in Threads

One of the main reasons for the "New Messages" notification is unread messages in group or individual threads. Even if you've read the latest message, older messages in the thread might still be marked as unread. This happens when someone replies to an older message in the conversation, and Instagram considers it a new message.

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For example, imagine you're in a group chat with your friends. Someone sends a message, and you reply to it. A few days later, another friend replies to a message from weeks ago. Instagram will treat that reply as a new message, triggering the "New Messages" notification.

Notifications from Hidden Conversations

Another reason could be hidden conversations. Instagram allows you to archive chats that you don't want to delete but also don't want to clutter your inbox. However, if someone sends a new message to an archived chat, the "New Messages" notification will still appear.

To check for hidden conversations, go to your DMs, tap the three horizontal lines in the top-right corner, and scroll down to "Hidden Conversations." You might find some chats lurking there that are causing the notification.

App Glitches and Sync Issues

Let's face it—no app is perfect. Sometimes, Instagram experiences glitches or sync issues that cause notifications to behave strangely. This can happen if the app isn't updating properly or if there's a delay in receiving notifications from the server.

If you suspect a glitch is the culprit, try restarting your app or even your phone. A quick refresh can often fix the issue.

How to Fix the "New Messages" Issue

Now that we know why Instagram might say "New Messages" on your DMs, let's talk about how to fix it. Here are some steps you can take to clear those pesky notifications and keep your inbox clean:

Check All Conversations

The first step is to double-check all your conversations, including group chats and hidden conversations. Open each chat and scroll through the messages to ensure everything is marked as read. If you find any unread messages, tap on them to mark them as read.

Clear Cache and Restart the App

If checking your conversations doesn't work, try clearing the app's cache. This can help resolve any sync issues or glitches that might be causing the problem. Here's how to do it:

Go to your phone's settings.
Tap on "Apps" or "Application Manager."
Find Instagram in the list of apps.
Tap on "Storage" and then "Clear Cache."
Restart the Instagram app.

Clearing the cache won't delete your data or messages, so don't worry about losing anything important.

Update the App

Make sure you're running the latest version of Instagram. Updates often include bug fixes and improvements that can resolve issues like the "New Messages" notification. To update the app, go to your app store and check for available updates.

Common Misconceptions About Instagram DM Notifications

There are a few misconceptions floating around about Instagram DM notifications that we need to clear up. Here are some of the most common ones:

It's Not About Your Followers

Some people think that the "New Messages" notification is related to their followers or the number of people they're following. That's not true. The notification is solely based on the activity in your DMs, not your follower count.

It's Not Always Spam

Another misconception is that "New Messages" always means spam. While spam messages can trigger the notification, they're not the only cause. As we discussed earlier, unread messages in threads or hidden conversations can also contribute to the issue.

Tips for Managing Instagram DMs

Managing your Instagram DMs effectively can help prevent the "New Messages" issue from happening in the first place. Here are some tips to keep your inbox organized:

Use the "Mark All as Read" Feature

Instagram has a handy feature that allows you to mark all messages as read with just one tap. To use it, go to your DMs, tap the three horizontal lines in the top-right corner, and select "Mark All as Read." This can save you a lot of time if you have a lot of unread messages.

Organize Your Chats

Keep your chats organized by archiving conversations you don't need to see regularly. This will help reduce clutter in your inbox and make it easier to manage your DMs.

Data and Statistics

According to a survey conducted by Social Media Today, 67% of Instagram users check their DMs daily. That's a lot of people potentially dealing with the "New Messages" issue. Another study found that 45% of users experience notification glitches at least once a month, highlighting the need for better app performance.

Conclusion

In conclusion, the "New Messages" notification on Instagram DMs can be caused by several factors, including unread messages in threads, hidden conversations, and app glitches. By understanding how notifications work and following the troubleshooting steps we discussed, you can easily fix the issue and keep your inbox clean.

So, what are you waiting for? Go ahead and give these tips a try. And if you found this article helpful, don't forget to share it with your friends. Who knows? You might save them from the frustration of dealing with the same issue.